only a keyboard? Sometimes what is not immediately visible on the website can end up costing the most; in California, website users couldn't even launch a health insurance claim on the state's healthcare portal without a mouse — an anomaly that could have been discovered during onsite testing. Get feedback from your internal audience Back to the test methods. “Laneway testing” is literally that: grabbing random people in the hallway and asking them to walk through your website without any prior knowledge or experience. Pick up colleagues from the break room and give your internal audience a preview of progress before going public. Host a group testing .
session and offer a free lunch. a contrasting perspective. If employees are engaged and feel more invested in their website, it can lead to more energy (and potential budget) for updates you may have in mind later. The more eyes, the better! employee email list Create a checklist of outstanding items left behind After completing testing and reviewing feedback, write a list of outstanding items for the redesign team to address. Most importantly, clearly assign responsibilities for each change.
Know who is responsible for the necessary content changes, who will take care of that non-mobile-optimized image on the homepage, etc. Don't leave anything to chance and meticulously check all completed edits one last time. Now you are ready for the final phase of the website redesign: get started! Can't get enough of redesigning your website? Download the on-demand recording of our most recent webinar on website redesign, “Data Before Design – Using Analytics to Drive Website Redesign”.
Alright, you webstars, we've come to the final stage of the website redesign. It's time to launch your new website! But hold your horses just a moment .